NBA and WNBA Ink Landmark 12-Year Extension With Nike
American sportswear manufacturing giants Nike have signed a 12-year deal with NBA and WNBA, which gives them the exclusive rights to manufacture jerseys and other licensed NBA/WNBA apparel till 2037. The contract extension comes on the eve of New York Liberty’s maiden WNBA victory, and just a day before the commencement of the 2024/25 NBA season.