Juventus, or "La Vecchia Signora" (The Old Lady), was founded in 1897 by a group of young Torinese students. Based in Turin, the club’s iconic black-and-white stripes have long been a symbol of Italian excellence, both on and off the pitch. The club's transformation began in the 1920s when the Agnelli family—owners of the Fiat empire—took control, injecting the ambition and resources needed to catapult Juventus into the upper echelons of European football. With 36 Serie A titles, Juventus holds the record for the most domestic league championships in Italy.

Juventus is synonymous with legendary footballers who have defined eras. From Michel Platini's elegance in the 1980s to Roberto Baggio’s brilliance, Alessandro Del Piero's loyalty, and Gianluigi Buffon’s leadership, the club has always attracted the best. The 1980s also brought European success, with Juventus lifting their first-ever UEFA Champions League trophy in 1985. That victory cemented Juventus' status as European royalty. But Juventus, and Italian football in general were rocked by the Calciopoli Scandal in 2006. The Bianconeri hierarchy were found guilty of match fixing allegations, which led to their demotion to Serie B. Several star players like Patrick Viera, Zlatan Ibrahimovic and David Trezeguet left the club during this period, but club legends like Buffon and Alessandro Del Piero remained loyal and stayed with the club.

However, Juventus soon bounced back and returned to Serie A during the 2007-08 season. Having said that, the Old Lady failed to compete for trophies against the likes of Inter Milan and AC Milan. This all changed when Juve appointed Antonio Conte in 2011. The very same year, Juventus opened the state-of-the-art Allianz Stadium, marking a new chapter of innovation and ambition.

The modern Juventus, especially under the leadership of Antonio Conte and later Massimiliano Allegri, experienced a golden renaissance in the 2010s. Between 2012 and 2020, Juventus achieved an unprecedented run of nine consecutive Serie A titles, dominating Italian football like never before. During this era, they were perennial contenders in the Champions League, although ultimate European glory remained elusive.