Apollo Tyres has secured the official jersey sponsorship rights for Team India in a record ₹579 crore deal, outbidding Canva and JK Cements. The logo will debut during the India A vs Australia series starting September 30 in Kanpur. After playing without a sponsor in the Asia Cup 2025, Team India will now sport Apollo’s branding across all formats.
In a major move for Indian cricket, Apollo Tyres has secured the official jersey sponsorship rights for Team India in a record deal worth ₹579 crore. The Gurgaon-based company, which operates in over 100 countries, beat stiff competition to land one of the most coveted sports branding opportunities in the country.
With Team India recently playing without a front-of-shirt sponsor during the Asia Cup 2025, this announcement ends weeks of speculation and gives the team a fresh look heading into upcoming fixtures.
The BCCI's bidding process saw strong interest, with Canva offering ₹544 crore and JK Cements bidding ₹477 crore. But it was Apollo Tyres that came out on top with the highest bid of ₹579 crore.
As per reports, the base price for the sponsorship was set at ₹3.5 crore per bilateral match and ₹1.5 crore per ICC match. That brings the average cost per game to roughly ₹4.77 crore, although the actual figures may vary depending on the type of series.
This deal is one of the most expensive jersey sponsorships in Indian cricket history and highlights the growing commercial power of the sport.
During the Asia Cup, fans were surprised to see Team India playing without a sponsor logo on their shirts — a rare sight in modern cricket. That temporary blank space will now be filled by Apollo Tyres, whose branding will officially appear on jerseys during the upcoming India A vs Australia one-day series.
This low-profile yet symbolic series is set to kick off a fresh branding phase for Team India, with Apollo's logo taking center stage.
To ensure everything is in place in time, the BCCI asked selectors to finalize the India A squad early, allowing time for jersey production and branding. The India A squad was announced on September 14, and the matches will be held in Kanpur on September 30, October 2, and October 5.
These matches will mark the official debut of Apollo Tyres as India's new jersey sponsor.
For Apollo, this isn't just a marketing deal — it's a chance to connect with millions of fans in India and around the world. With cricket being the most followed sport in the country, having your brand on the Indian jersey is a dream placement for any company.
This partnership gives Apollo unmatched visibility across both bilateral series and ICC tournaments — from home grounds to global stages.
With Apollo Tyres stepping in as the new jersey sponsor, Indian cricket enters a new commercial chapter. The company's branding will be visible starting with the India A series and will carry forward into the national team's packed international calendar.
This deal not only strengthens Apollo's global brand presence but also reflects how powerful cricket sponsorships have become in today's sports marketing world.
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